The issue 361 of the AENOR magazine (September 2020) includes an interview with Juan José Legarreta, Director of the Business Travel Division of Viajes El Corte Inglés, after becoming the first travel agency in Spain to obtain a Data Quality Certificate conforming to the ISO/IEC 25012 Standard. The certificate has been issued by AENOR after the evaluation carried out by AQCLab.

The interview highlights how data is the present and future of companies and organizations, and in the case of Viajes El Corte Inglés, how the use of reliable data has allowed them to make the best decisions in terms of travel policy and dealings with suppliers, especially in a complicated situation such as the crisis caused by the COVID-19.

The certification, obtained for the business travel datalake of Viajes El Corte Inglés, has also brought them other benefits, such as the improvement in data quality KPI measures, the identification of records or attributes that require monitoring for their potential to present quality problems, and the perception of data quality improvement by their external customers.

Finally, Juan José Legarreta concludes that the certification will allow them to present themselves as a Data-Driven agency, that processes information to better serve their clients and develop a more Customer-Centric approach.